Most businesses, large and small, choose to outsource their search engine optimization and results auditing to their website design agencies. Some of those agencies partner with a White label SEO provider to manage these aspects of the marketing strategy. Effective search engine optimization can generate excellent results by driving more traffic to websites, thus bringing in more potential customers.
Private Label SEO
Also known as private label SEO, the reports and the software to create them are not branded by the agency creating them. That allows the company buying these pieces to use their own brand on the work.
Outsourcing Content Production
This is similar to the way that blogs, articles and other materials are purchased by outsourcing companies instead of being written by employees at a website design company, an e-commerce firm or the business needing the service. Outsourcing is intended to keep providing fresh content for client websites, using strategies that boost their search engine rank and hold a reader’s interest.
The agency providing content must be able to provide examples of their previous work so prospective clients can verify its quality. Business owners and those working on marketing efforts will want to see error-free copy with no typos, misspellings or improper grammar. They’ll want a quick turnaround, usually of a week or under when they place an order for blog posts or articles.
The information in these written pieces can have a variety of purposes. Some is meant to inform and some to entertain. Online readers look for information out of simple curiosity and also for practical reasons, such as learning how to build or fix something.
Avoiding Ineffective and Unacceptable Strategies
Businesses looking for this type of work also must confirm that the agency working with a white label provider does not resort to tactics known in the industry as black hat techniques. Spamming other blogs with links to the client sites is frowned upon by search engine companies. That can result in penalty actions like decreasing the search listing rank. The worst penalty in regard to marketing is de-listing a site, meaning nobody can find it through the search engine anymore.